Whether you want an experienced marketing consultant to assist in driving your business forward or you simply haven’t got the time or expertise you’d like to dedicate to your marketing activity, I can help.
I offer an extensive range of services specialising in bespoke marketing support for small to medium-sized businesses to assist you in overcoming your marketing struggles.
INTERIM MARKETING MANAGER
Whether you need additional marketing support for a specific project, temporary assistance to cover employee maternity leave or you simply don’t have the requirement for a full-time marketing manager I offer a flexible service to align with the needs and budget of your business to provide you with dedicated marketing support.
An initial in-depth discussion to provide an understanding of your business and discover any issues or concerns will be carried out followed by a full audit and comprehensive analysis of current marketing activity.
Business objectives and customer requirements will be defined and translated into a clear marketing direction.
STRATEGY & PLANNING
Market research and competitor analysis will be undertaken to understand your existing customer base, competitors, and the latest industry trends. This will help define your audience and identify key messages.
Custom brand strategies are developed that are aligned with key business objectives and an omni-channel marketing plan using unified messaging across all channels will be created with supporting budgets and deliverables provided.
Drive your business forward via a strategic marketing campaign. I listen to the brief and take the lead in making recommendations to develop and execute campaigns that are delivered on time and within budget.
Build brand awareness, generate leads, and drive website traffic with a digital marketing campaign designed to reach your target audience.
From paid online advertising through to email and mobile marketing, cultivate customer relations through strategic collaboration.
SOCIAL MEDIA & CONTENT MANAGEMENT
Develop and implement a social media plan designed to deploy content at the right time, on the right channel, and to the right audience ensuring your objectives are met.
From channel and page set-up to administration and analysis, support is provided to grow online communities via ongoing management and one-off projects.
Professional, engaging, and value-packed content will be produced utilising data and insights to drive performance.
Collaborate and align your brand with that of another to increase brand awareness, enhance brand positioning and improve reputation. Whether it be sport, event, or TV sponsorship it can be a highly effective marketing strategy when implemented as part of a strategic plan.
CX & REPUTATION MANAGEMENT
A personal and executive reputation management service is provided to create a positive professional image for your brand, streamline the customer experience and improve acquisition and retention.
CRM & DATABASE MANAGEMENT
From building and managing GDPR compliant databases to implementing a CRM process, it is vital a data management strategy is established to help optimise the way data is used within businesses and to assist in driving direct marketing campaigns.
Promote brands, products, or services with a well-planned and executed in-person event to drive real-time engagement. Events require meticulous planning to engage attendees and generate high-quality leads back into the business.
Ongoing maintenance, engaging content development, and updates carried out to your website ensure it remains relevant and up to date and helps build trust between you and your customers.
With 11+ years working in the automotive industry working alongside a range of global vehicle manufacturers including Alfa Romeo, Honda, Hyundai, Jeep, MG, Nissan, SEAT, SKODA, Suzuki, Vauxhall and Volkswagen, I have a wealth of experience in planning and implementing integrated automotive marketing campaigns from initial concept through to completion.