Marketing for Automotive Businesses
Do you want to generate more leads, increase brand awareness and improve the experience you provide to your customers?
I’m Anderlea, your automotive marketing partner
Helping you attract more customers and outperform the competition.
Here’s how you can benefit:
- With over 17 years of senior-level marketing experience in the automotive industry, I understand the unique challenges your business faces.
- You can access marketing services that adapt to your needs—whether you need an outsourced marketing director or strategic marketing planning expertise—without being tied into lengthy contracts.
- My approach helps you achieve measurable results, from increasing showroom traffic to increasing online enquiries.
Why partner with me?
- I’ve worked with top automotive brands like Honda, Hyundai, SKODA, Suzuki and Volkswagen, bringing a wealth of knowledge to your business.
- You’ll improve your customer experience, increase your retention rates, and secure more positive reviews by focusing on what matters most—your customers.
- As a Chartered Marketer and Member of the Chartered Institute of Marketing, you can trust that my strategies align with the latest industry standards, giving you confidence in your marketing efforts.
How I Help
Empowering every automotive business with clever strategy and effective marketing
Franchised
Car and Van Dealerships
Maximise your dealership’s potential with expert marketing consultancy that goes beyond basic marketing advice. I offer strategic insights tailored to your challenges, from electric vehicle transitions to compliance and market competition, ensuring your marketing meets local customer needs and industry trends.
Independent
Car and Van Dealerships
Receive tailored marketing support to help you refine your brand message and marketing strategy. I’ll help you create budget-friendly campaigns aligned with your business goals, delivering measurable results.
Garages
and Workshops
Focused advice will help you refine your customer engagement strategies, improve your online presence, and position your business as the go-to choice for automotive services in your area. From increasing brand awareness to retaining loyal customers, the right consultancy delivers results.
Motorhome and Campervan Dealerships
A tailored approach will help you develop marketing strategies that showcase your unique vehicles and the lifestyle they represent, ensuring your brand resonates with the right audience and generates more qualified enquiries.
Caravan Dealerships
Engage with potential customers and improve brand awareness by targeting the right market segments and refining your messaging, ensuring your business becomes synonymous with quality and reliability in the caravan sector.
Lease and Rental
Vehicle Companies
With strategic guidance, you will refine your lead generation efforts, improve your brand positioning, and turn one-time customers into repeat clients, building long-term business growth.
Automotive Suppliers
Develop strategies to position your brand as an industry leader, strengthen your relationships with key clients, and ensure your marketing efforts effectively showcase the quality and reliability of your products with focused consultancy support.
I got in touch with Anderlea after a spell working with her a few years ago. She delivered excellent work in a very timely manner. She really knows her stuff and has a huge enthusiasm for what she does. We will certainly continue to use her excellent services and I look forward to working with her again.
Richard Martin – Ron Brooks Motor Group
My thoughts
-
How Long Does It Take to Create and Implement a Marketing Strategy for Automotive Businesses?
Read More: How Long Does It Take to Create and Implement a Marketing Strategy for Automotive Businesses?Learn how long it takes to create and execute a marketing strategy for your automotive business. Understand each stage and how it supports your long-term goals.
-
Marketing Strategy vs Marketing Plan – What’s the Difference and Which Do You Need?
Read More: Marketing Strategy vs Marketing Plan – What’s the Difference and Which Do You Need?Automotive business owners often know they need to “do more marketing,” but it isn’t always clear what that should look like. Two terms come up frequently – marketing strategy and marketing plan. While they sound similar, they do different jobs. Understanding the difference can help you make better decisions and stop wasting time and money…
-
Consultant vs Agency vs In-House – Which Is Best for Automotive Marketing?
Read More: Consultant vs Agency vs In-House – Which Is Best for Automotive Marketing?Should automotive businesses work with a marketing consultant, an agency or build an in-house team? Compare your options and see what delivers results.
-
Do Garages and Workshops Really Need a Marketing Strategy?
Read More: Do Garages and Workshops Really Need a Marketing Strategy?Find out why garages and workshops benefit from a clear marketing strategy and learn how it helps attract customers and build loyalty.
-
The Importance of Customer Reviews for Garages and Workshops
Read More: The Importance of Customer Reviews for Garages and WorkshopsLearn why reviews help garages attract new customers, improve trust, rank better online, and turn more website visitors into customers.
-
10 Steps to Choose the Right Automotive Marketing Agency
Read More: 10 Steps to Choose the Right Automotive Marketing AgencyStruggling to find the right marketing agency for your dealership? Discover 10 steps to evaluate agencies and align their expertise with your goals.
Let’s get started.
Get in touch
Ready to drive growth for your automotive business? Book a consultation to discover how specialised marketing support can help you stay ahead of the competition.