Struggling to Market Your Automotive Business Effectively?
Get director-level marketing support tailored to your needs – without the overheads
I’m Anderlea, your automotive marketing partner
Helping you attract more customers and outperform the competition.
Here’s how you can benefit:
- With over 17 years of senior-level marketing experience in the automotive industry, I understand the unique challenges your business faces.
- You can access marketing services that adapt to your needs—whether you need an outsourced marketing director or strategic marketing planning expertise—without being tied into lengthy contracts.
- My approach helps you achieve measurable results, from increasing showroom traffic to increasing online enquiries.
Why partner with me?
- I’ve worked with top automotive brands like Honda, Hyundai, SKODA, Suzuki and Volkswagen, bringing a wealth of knowledge to your business.
- You’ll improve your customer experience, increase your retention rates, and secure more positive reviews by focusing on what matters most—your customers.
- As a Chartered Marketer and Member of the Chartered Institute of Marketing, you can trust that my strategies align with the latest industry standards, giving you confidence in your marketing efforts.
17
years marketing experience
With over 17 years of marketing experience, including more than a decade in the automotive industry, I understand the unique challenges your business faces.
13
automotive manufacturers represented
With experience working with franchised dealerships representing 13 major automotive manufacturers I have gained valuable insights into the specific marketing strategies that drive success in the automotive industry. My work with these brands equips me with the knowledge to deliver tailored solutions for your business.
50+
clients supported in achieving customer retention and growth
I help automotive businesses raise their profile and attract a steady flow of new customers. With proven strategies that have supported over 50 clients, I build brand awareness that attracts new customers and keeps you at the forefront of your market while optimising customer journeys and implementing CRM strategies to achieve growth and long-term customer loyalty.
Are you struggling to increase customer enquiries across all channels?
Increase online enquiries with data-driven marketing strategies
By implementing targeted lead generation tactics, improving your brands reputation and presence to differentiate you from the competition, and engaging in effective promotional activity, you can increase enquiries, leading to more potential sales and greater growth opportunities.
Are your marketing campaigns reaching the right audience?
Precise targeting and effective marketing campaigns
Poorly targeted and executed marketing campaigns can waste valuable resources and lead to disappointing results. Through data-driven strategies, your marketing will become a powerful tool to attract in-market customers when they’re ready to buy.
Is your online presence aligned with your in-person experience?
Create a consistent, engaging customer journey from online search to showroom visit
Many dealerships struggle to create a seamless journey for their customers, resulting in missed opportunities and frustrated prospects. With a cohesive strategy that blends digital marketing with traditional sales methods, you’ll see better results and happier customers.
Do you struggle to track the effectiveness of your marketing activities? Are you unsure if your investments are delivering results?
Evaluate the impact of your marketing spend
If you’re unsure if your marketing is delivering results, an audit will evaluate how well you’re tracking and managing your marketing activities. You’ll get recommendations on improving measurement and management to ensure every penny is well spent.
Are you struggling to compete with bigger dealerships and
make the most of your limited marketing budget?
Expert marketing support without the overheads
Specialised marketing support provides cost-effective strategies that maximise your budget. You’ll benefit from expert guidance without the cost of a full-time marketing director, helping you stay competitive.
Do you lack in-house marketing expertise?
Flexible marketing support tailored to your needs
Hiring a full-time marketing director isn’t always an option, especially when budgets are tight. But without expert guidance, your marketing efforts can become disjointed and ineffective. My outsourced marketing director service provides the specialised support you need, with the flexibility that fits your business helping you to focus on core business operations without sacrificing marketing effectiveness.
The solution to your marketing challenges
Imagine getting tailored automotive marketing advice for your business without the cost or complexity of hiring additional team members. Here’s what you can expect when you partner with me:
Schedule a Free Consultation
Book a free initial consultation to discuss your automotive business’s specific needs and goals. This session helps me to understand your current marketing efforts, challenges, and objectives. It’s an opportunity for you to see if we align in values and for me to determine how I can add value to your business.
Tailored Marketing Proposal and Package Selection
Following our initial discussion, you’ll receive a detailed marketing proposal tailored to your specific challenges and goals. This proposal outlines recommended strategies, services, and pricing for a support package that provides the best value at an affordable cost.
Customised Strategic Marketing Advice
Work with me to receive bespoke strategic marketing advice tailored to your business goals. This advice is aimed at addressing specific challenges and identifying opportunities for growth, ensuring your marketing efforts are focused and effective.
Implementation
and Ongoing Support
I will oversee the implementation of strategic marketing advice, making sure all actions align with your objectives. You’ll receive ongoing support and regular reviews to optimise results and keep your marketing efforts effective.
Regular Review, Feedback
and Reporting
Regular review meetings will be held to discuss results, gather feedback, and make strategic adjustments as needed. This ensures your marketing efforts remain on track and effective.
Adapt to Your Changing
Needs
Your business needs may change over time. You can easily upgrade or modify your marketing support package to match your evolving requirements. My goal is to provide flexible and scalable marketing support, making it accessible to all automotive businesses.
Industry-specific marketing support tailored to your automotive business
Franchised
Car and Van Dealerships
Maximise your dealership’s potential with expert marketing consultancy that goes beyond basic marketing advice. I offer strategic insights tailored to your challenges, from electric vehicle transitions to compliance and market competition, ensuring your marketing meets local customer needs and industry trends.
Independent
Car and Van Dealerships
Receive tailored marketing support to help you refine your brand message and marketing strategy. I’ll help you create budget-friendly campaigns aligned with your business goals, delivering measurable results.
Garages
and Workshops
Focused advice will help you refine your customer engagement strategies, improve your online presence, and position your business as the go-to choice for automotive services in your area. From increasing brand awareness to retaining loyal customers, the right consultancy delivers results.
Motorhome and Campervan Dealerships
A tailored approach will help you develop marketing strategies that showcase your unique vehicles and the lifestyle they represent, ensuring your brand resonates with the right audience and generates more qualified enquiries.
Caravan Dealerships
Engage with potential customers and improve brand awareness by targeting the right market segments and refining your messaging, ensuring your business becomes synonymous with quality and reliability in the caravan sector.
Lease and Rental
Vehicle Companies
With strategic guidance, you will refine your lead generation efforts, improve your brand positioning, and turn one-time customers into repeat clients, building long-term business growth.
Automotive Suppliers
Develop strategies to position your brand as an industry leader, strengthen your relationships with key clients, and ensure your marketing efforts effectively showcase the quality and reliability of your products with focused consultancy support.
Anderlea has certainly opened our eyes to how ineffective we have been in the last 18 years.
Highly recommend her.
Paul Huxford – Ford
I got in touch with Anderlea after a spell working with her a few years ago. She delivered excellent work in a very timely manner. She really knows her stuff and has a huge enthusiasm for what she does. We will certainly continue to use her excellent services and I look forward to working with her again.
Richard Martin – Ron Brooks Motor Group
My thoughts
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How Long Does It Take to Create and Implement a Marketing Strategy for Automotive Businesses?
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Let’s get started.
Get in touch
Ready to drive growth for your automotive business? Book a consultation to discover how specialised marketing support can help you stay ahead of the competition.