Marketing Consultancy for
Automotive Businesses
Get director-level marketing support tailored to your needs – without the overheads
Are you struggling to keep up with the rapid changes in the automotive marketing industry?
You know the importance of a maintaining a steady stream of enquiries and sales. Yet, you’re facing a range of challenges—from the rapidly changing industry to tough competition from larger PLCs and shrinking marketing budgets. Achieving meaningful results requires strategic marketing advice tailored to your business.
Strategic marketing consultancy to improve results for your automotive business
With over 17 years of senior-level marketing experience in the automotive industry, I provide the strategic support you need. My consultancy service offers you:
- Bespoke marketing advice tailored to your business goals
- Actionable strategies to increase sales and customer engagement
- Guidance on maximising your marketing budget for better ROI
- Insights to stay competitive in a rapidly evolving market
Are you finding it difficult to stay ahead of shifting consumer preferences and trends?
Adapting to consumer trends with expert insights
With expert insights into the automotive industry, you can adapt your marketing strategies to meet evolving consumer demands. You’ll be equipped with data-driven advice to keep your dealership relevant and appealing to your target audience.
Are you struggling to increase customer enquiries across all channels?
Increase online enquiries with data-driven marketing strategies
By implementing targeted lead generation tactics, improving your online presence, and engaging in effective promotional activity, you can increase enquiries, leading to more potential sales and greater growth opportunities
Are you finding it challenging to manage and improve your online reviews and ratings?
Improved customer relationships and retention
With proactive reputation management including responding to reviews, engaging with customers, and building a positive brand image you can attract more customers to your automotive business.
Are you struggling to compete with bigger dealerships and make the most of your limited marketing budget?
Expert marketing support without the overheads
Specialised marketing support provides cost-effective strategies that maximise your budget. You’ll benefit from expert guidance without the cost of a full-time marketing director, helping you stay competitive.
The solution to your marketing challenges
Imagine getting tailored automotive marketing advice for your business without the cost or complexity of hiring additional staff. Here’s what you can expect when you partner with me:
Schedule a Free Consultation
Book a free initial consultation to discuss your automotive business’s specific needs and goals. This session helps me to understand your current marketing efforts, challenges, and objectives. It’s an opportunity for you to see if we align in values and for me to determine how I can add value to your business.
Tailored Marketing Proposal and Package Selection
Following our initial discussion, you’ll receive a detailed marketing proposal tailored to your specific challenges and goals. This proposal outlines recommended strategies, services, and pricing for a support package that provides the best value at an affordable cost.
Customised Strategic Marketing Advice
Work with me to receive bespoke strategic marketing advice tailored to your business goals. This advice is aimed at addressing specific challenges and identifying opportunities for growth, ensuring your marketing efforts are focused and effective.
Implementation and Ongoing Support
I will oversee the implementation of strategic marketing advice, making sure all actions align with your objectives. You’ll receive ongoing support and regular reviews to optimise results and keep your marketing efforts effective.
Regular Review, Feedback and Reporting
Regular review meetings will be held to discuss results, gather feedback, and make strategic adjustments as needed. This ensures your marketing efforts remain on track and effective.
Adapt to Your Changing Needs
Your business needs may change over time. You can easily upgrade or modify your marketing support package to match your evolving requirements. My goal is to provide flexible and scalable marketing support, making it accessible to all automotive businesses.
Industry-specific marketing consultancy tailored to your automotive business
Franchised
Car and Van Dealerships
Maximise your dealership’s potential with expert marketing consultancy that goes beyond basic marketing advice. I offer strategic insights tailored to your challenges, from electric vehicle transitions to compliance and market competition, ensuring your marketing meets local customer needs and industry trends.
Independent
Car and Van Dealerships
Receive tailored marketing support to help you refine your brand message and marketing strategy. I’ll help you create budget-friendly campaigns aligned with your business goals, delivering measurable results.
Garages
and Workshops
Focused advice will help you refine your customer engagement strategies, improve your online presence, and position your business as the go-to choice for automotive services in your area. From increasing brand awareness to retaining loyal customers, the right consultancy delivers results.
Motorhome and Campervan Dealerships
A tailored approach will help you develop marketing strategies that showcase your unique vehicles and the lifestyle they represent, ensuring your brand resonates with the right audience and generates more qualified enquiries.
Caravan Dealerships
Engage with potential customers and improve brand awareness by targeting the right market segments and refining your messaging, ensuring your business becomes synonymous with quality and reliability in the caravan sector.
Lease and Rental
Vehicle Companies
With strategic guidance, you will refine your lead generation efforts, improve your brand positioning, and turn one-time customers into repeat clients, building long-term business growth.
Automotive Suppliers
Develop strategies to position your brand as an industry leader, strengthen your relationships with key clients, and ensure your marketing efforts effectively showcase the quality and reliability of your products with focused consultancy support.
Anderlea has continued to support and add value to our business through her fantastic insight into the industry and her creative marketing approach.
She has continued to worked with the marketing team adding value and creating brand awareness both locally and nationally.
Stuart Anderson – The Van Franchise
I’m Anderlea, your automotive marketing partner
Helping you attract more customers and outperform the competition.
Here’s how you can benefit:
- With over 17 years of senior-level marketing experience in the automotive industry, I understand the unique challenges your business faces.
- You can access marketing services that adapt to your needs—whether you need an outsourced marketing director or strategic marketing planning expertise—without being tied into lengthy contracts.
- My approach helps you achieve measurable results, from increasing showroom traffic to increasing online enquiries.
Why partner with me?
- I’ve worked with top automotive brands like Honda, Hyundai, SKODA, Suzuki and Volkswagen, bringing a wealth of knowledge to your business.
- You’ll improve your customer experience, increase your retention rates, and secure more positive reviews by focusing on what matters most—your customers.
- As a Chartered Marketer and Member of the Chartered Institute of Marketing, you can trust that my strategies align with the latest industry standards, giving you confidence in your marketing efforts.
I got in touch with Anderlea after a spell working with her a few years ago. She delivered excellent work in a very timely manner. She really knows her stuff and has a huge enthusiasm for what she does. We will certainly continue to use her excellent services and I look forward to working with her again.
Richard Martin – Ron Brooks Motor Group
My thoughts
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Let’s get started.
Get in touch
Ready to drive growth for your automotive business? Book a consultation to discover how specialised marketing support can help you stay ahead of the competition.