Marketing Audit for
Automotive Businesses
Find out what marketing activity is working, and what isn’t, and identify opportunities to optimise your marketing efforts and generate better results
Are you struggling to generate more incoming enquiries?
Managing an automotive business is a challenge. If you’re facing a decline in enquiries, struggling to attract showroom visitors, or finding it hard to stretch your marketing budget, these challenges can limit your growth. If your marketing isn’t delivering, it’s time to identify what’s holding you back.
Identify opportunities with a marketing audit and performance review for your automotive business
With over 15 years of senior-level marketing experience in the automotive industry, I can help you improve your marketing performance through a detailed audit. What you’ll gain from a marketing audit:
- A complete review of your current marketing efforts
- Identification of gaps and missed opportunities
- Clear, actionable recommendations to drive better results
- Strategies to optimise your marketing spend and improve ROI
Are your marketing channels not reaching the right audience? Perhaps your current efforts aren’t effective, or your campaigns aren’t properly targeted.
Identify gaps in your current marketing strategy
A comprehensive audit will assess the performance of your marketing channels, identify gaps, and suggest targeted strategies to reach your ideal customers.
Do you struggle to track the effectiveness of your marketing activities? Are you unsure if your investments are delivering results?
Evaluate the impact of your marketing spend
The audit will evaluate how well you’re tracking and managing your marketing activities. You’ll get recommendations on improving measurement and management to ensure every penny is well spent.
Is your marketing budget being used efficiently? Do you find it difficult to allocate funds to the most effective strategies?
Direct your spend toward effective marketing strategies
The audit will provide insights into optimising your budget allocation, ensuring that your marketing spend is directed towards the most impactful activities.
With a limited marketing budget and competition from larger rivals, do you need expert guidance without the cost of a full-time marketing director?
Get senior-level marketing guidance within budget
The audit offers specialised support tailored to your needs, helping you compete effectively without the overhead of a full-time marketing director. You’ll gain access to high-level expertise that can make a significant difference.
Gain insights into your marketing performance
Imagine having a detailed review of your marketing performance without the cost and complexity of adding to your team. Here’s what you can expect when you partner with me:
Schedule a Free Consultation
Book a free initial consultation to discuss your automotive business’s specific needs and goals. This session helps me to understand your current marketing efforts, challenges, and objectives. It’s an opportunity for you to see if we align in values and for me to determine how I can add value to your business.
Tailored Marketing Proposal and Package Selection
Following our initial discussion, you’ll receive a detailed marketing proposal tailored to your specific challenges and goals. This proposal outlines recommended strategies, services, and pricing for a support package that provides the best value at an affordable cost.
Comprehensive Marketing Audit
I will carry out a thorough marketing audit to assess your current strategies, channels, and performance. This evaluation includes analysing your online presence, reviewing your marketing materials, and assessing the effectiveness of your campaigns. The audit aims to identify strengths, weaknesses, and opportunities for improvement, providing a clear foundation for tailored recommendations.
Receive Targeted Marketing Insights
Receive targeted marketing insights that address specific areas for improvement. This advice will help you understand strengths and weaknesses in your current approach and provide clear recommendations for optimisation.
Implement Recommendations and Track Progress
I will assist with implementing the recommendations from the audit, ensuring they are integrated effectively into your marketing activities. Regular tracking and review will be conducted to measure progress and adjust strategies as needed.
Adapt to Your Changing Needs
Your business needs may change over time. You can easily upgrade or modify your marketing support package to match your evolving requirements. My goal is to provide flexible and scalable marketing support, making it accessible to all automotive businesses.
Industry-specific marketing audits tailored to your automotive business
Franchised
Car and Van Dealerships
Identify gaps and opportunities through a detailed assessment of your current marketing strategy, campaigns, and compliance with manufacturer guidelines. This will help refine your approach, leading to increased brand awareness, improved customer engagement, and ultimately more enquiries and sales.
Independent
Car and Van Dealerships
Gain valuable insights into the effectiveness of your current marketing tactics by evaluating your online and offline presence, customer outreach, and promotional activities. This analysis helps pinpoint areas for improvement, allowing you to adjust your strategy, maximise your marketing budget, and improve your competitive edge in the local market.
Garages
and Workshops
Understand how well your current marketing efforts resonate with customers by identifying strengths and weaknesses in your approach. This will enable you to develop targeted marketing strategies that improve customer loyalty and attract new business.
Motorhome and Campervan Dealerships
Assess how effectively you are reaching your target audience and identify areas that need attention to improve your brand positioning to generate more interest and enquiries from potential buyers.
Caravan Dealerships
Strengthen your market presence and uncover valuable insights into your dealership’s performance to inform your marketing strategy, enabling you to highlight your unique selling points and attract more customers.
Lease and Rental
Vehicle Companies
Review your marketing efforts, customer engagement strategies, and brand messaging to identify areas for improvement. By understanding what works and what doesn’t, you can optimise your marketing activities to attract more customers and enhance overall business performance.
Automotive Suppliers
Analyse the effectiveness of your marketing to gain insights into opportunities for improvement and refinement. This will help position your brand as a trusted partner for dealerships and automotive businesses.
Extremely organised and knowledgeable, especially when it comes to both local and regional marketing. If you need help with a new brand campaign, have a new idea or need help with brand awareness, then look no further – Anderlea is the smart choice.
Always enjoyed our conversations on the overall return on investment and couldn’t have achieved the lead generation figures without her key eye for detail, passion and support. Thank you.
Chris Bate – Hyundai
I’m Anderlea, your automotive marketing partner
Helping you attract more customers and outperform the competition.
Here’s how you can benefit:
- With over 17 years of senior-level marketing experience in the automotive industry, I understand the unique challenges your business faces.
- You can access marketing services that adapt to your needs—whether you need an outsourced marketing director or strategic marketing planning expertise—without being tied into lengthy contracts.
- My approach helps you achieve measurable results, from increasing showroom traffic to increasing online enquiries.
Why partner with me?
- I’ve worked with top automotive brands like Honda, Hyundai, SKODA, Suzuki and Volkswagen, bringing a wealth of knowledge to your business.
- You’ll improve your customer experience, increase your retention rates, and secure more positive reviews by focusing on what matters most—your customers.
- As a Chartered Marketer and Member of the Chartered Institute of Marketing, you can trust that my strategies align with the latest industry standards, giving you confidence in your marketing efforts.
I got in touch with Anderlea after a spell working with her a few years ago. She delivered excellent work in a very timely manner. She really knows her stuff and has a huge enthusiasm for what she does. We will certainly continue to use her excellent services and I look forward to working with her again.
Richard Martin – Ron Brooks Motor Group
My thoughts
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Let’s get started.
Get in touch
Ready to drive growth for your automotive business? Book a consultation to discover how specialised marketing support can help you stay ahead of the competition.