Marketing Planning for
Automotive Businesses
Create a clear roadmap for success with a marketing plan that targets the right customers with the right message at the right time
Do you have a scatter-gun approach to marketing?
Running an automotive business is demanding, and while you understand the importance of effective marketing, you may not have the resources to implement a cohesive plan. Without a clear plan, marketing efforts can feel scattered and ineffective. A professional marketing plan gives you the focus and structure needed to achieve real results.
Increase revenue and market share with a step-by-step marketing plan for your automotive business
A well-structured marketing plan is key to driving growth and staying ahead of the competition. With over 15 years of senior-level marketing experience in the automotive industry, I will create a marketing plan that helps you:
- Increase customer engagement and showroom visits
- Position your dealership as a market leader
- Align your marketing activities with clear, measurable goals
- Maximise your return on investment and increase revenue
Are you struggling with ineffective marketing channels and targeting?
Bespoke marketing plans to reach the right audience
Many dealerships waste time and money on broad marketing efforts that fail to reach the right audience. A targeted marketing plan that identifies and reaches your ideal customers, will increase enquiries and showroom visits.
Are you concerned about changing consumer preferences and the EV transition?
Adapting your marketing to the shift towards electric vehicles
The shift to EVs is changing the automotive landscape, and your customers need assurance and information. A marketing plan that includes tactics and strategies to educate and attract customers interested in electric vehicles will help position your dealership as a trusted advisor in this transition.
Do you find it hard to integrate online and offline marketing activities?
Creating a joined-up marketing approach for better results
A fragmented approach can confuse customers and dilute your message. An omnichannel marketing plan that integrates online campaigns with offline marketing activity and in-person showroom experiences will create a cohesive and engaging customer journey.
Is limited time, budget, and in-house marketing expertise holding you back?
Effective marketing solutions within your time and budget constraints
A bespoke marketing plan tailored to your dealership’s specific needs will result in effective marketing strategies that align with your budget constraints.
Developing a custom marketing plan
Experience a customised approach to developing a marketing plan designed to meet your specific business goals. Here’s what you can expect when you partner with me:
Schedule a Free Consultation
Book a free initial consultation to discuss your automotive business’s specific needs and goals. This session helps me to understand your current marketing efforts, challenges, and objectives. It’s an opportunity for you to see if we align in values and for me to determine how I can add value to your business.
Tailored Marketing Proposal and Package Selection
Following our initial discussion, you’ll receive a detailed marketing proposal tailored to your specific challenges and goals. This proposal outlines recommended strategies, services, and pricing for a support package that provides the best value at an affordable cost.
Developing a Detailed Marketing Plan
I will create a thorough marketing plan based on the audit results and your business goals. This plan will outline specific strategies, tactics, and actions to take, tailored to address your unique needs and opportunities.
Receive Focused Marketing Recommendations
You will receive clear and actionable recommendations that highlight areas for improvement and provide a step-by-step guide to optimise your marketing efforts. This will help you understand where adjustments are needed and how to improve your overall strategy.
Implement Recommendations and Track Progress
I will support you in putting the marketing plan into action, ensuring that the recommended strategies and tactics are implemented. Ongoing monitoring will be carried out to track progress, evaluate performance, and make any necessary adjustments to keep the plan on track.
Adapt to Your Changing Needs
Your business needs may change over time. You can easily upgrade or modify your marketing support package to match your evolving requirements. My goal is to provide flexible and scalable marketing support, making it accessible to all automotive businesses.
Industry-specific marketing plans tailored to your automotive business
Franchised
Car and Van Dealerships
A step-by-step marketing plan aligned with your business goals and manufacturer guidelines will strengthen your competitive position. By concentrating on local marketing efforts, customer engagement tactics, and promotional campaigns, you can generate more enquiries, increase showroom footfall, and build lasting relationships with your customers.
Independent
Car and Van Dealerships
A tailored marketing plan that highlights your unique offerings and defines specific tactics will maximise your impact in the local marketplace. By incorporating effective digital marketing strategies and community outreach initiatives, your dealership can compete with larger franchises while optimising your marketing budget.
Garages
and Workshops
Increase customer loyalty and repeat business with a detailed marketing plan that identifies key marketing channels and engagement strategies tailored to your local audience. This will help ensure your garage remains the preferred choice for automotive services in your area.
Motorhome and Campervan Dealerships
Establish your dealership as a trusted choice in the marketplace with a comprehensive marketing plan that outlines clear objectives and measurable outcomes. Focus on effective branding, targeted campaigns, and digital marketing strategies to engage potential customers.
Caravan Dealerships
Increase brand awareness and attract potential buyers with a marketing plan that details specific strategies and channels to engage customers.
Lease and Rental
Vehicle Companies
Drive business growth with a marketing plan that outlines key initiatives designed to attract and retain customers. This includes promotional campaigns, online marketing, and community engagement strategies to generate consistent enquiries and improve conversion rates.
Automotive Suppliers
Position your brand effectively within the industry by focusing on building strong relationships and showcasing your product expertise. This will enhance your reputation as a reliable partner in the automotive supply chain.
Great company which has helped my business reach new heights. Definitely recommended if you are looking for a cost-effective marketing strategy.
Kenneth Gilmore – Instant Car Buyer
I’m Anderlea, your automotive marketing partner
Helping you attract more customers and outperform the competition.
Here’s how you can benefit:
- With over 17 years of senior-level marketing experience in the automotive industry, I understand the unique challenges your business faces.
- You can access marketing services that adapt to your needs—whether you need an outsourced marketing director or strategic marketing planning expertise—without being tied into lengthy contracts.
- My approach helps you achieve measurable results, from increasing showroom traffic to increasing online enquiries.
Why partner with me?
- I’ve worked with top automotive brands like Honda, Hyundai, SKODA, Suzuki and Volkswagen, bringing a wealth of knowledge to your business.
- You’ll improve your customer experience, increase your retention rates, and secure more positive reviews by focusing on what matters most—your customers.
- As a Chartered Marketer and Member of the Chartered Institute of Marketing, you can trust that my strategies align with the latest industry standards, giving you confidence in your marketing efforts.
I got in touch with Anderlea after a spell working with her a few years ago. She delivered excellent work in a very timely manner. She really knows her stuff and has a huge enthusiasm for what she does. We will certainly continue to use her excellent services and I look forward to working with her again.
Richard Martin – Ron Brooks Motor Group
My thoughts
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Let’s get started.
Get in touch
Ready to drive growth for your automotive business? Book a consultation to discover how specialised marketing support can help you stay ahead of the competition.